Podcasting is booming, and so is the competition. As of 2025, millions of podcasts are available, covering nearly every topic imaginable. So, how do you make your show stand out in this crowded space? The answer is Podcast SEO.

Search Engine Optimisation (SEO) isn’t just for blogs and websites anymore. Podcast SEO helps your episodes appear in search results on platforms like Apple Podcasts and Spotify and in Google search. If you want more listeners to discover your show organically, understanding podcast SEO is no longer optional.

Here’s a guide to help you optimise your podcast for discovery in 2025.

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1. Optimise Your Podcast Title, Description & Metadata

This is the foundation of podcast SEO. Search engines and podcast directories rely on the text you provide to understand your show.

Tips:

• Podcast Title: Include relevant keywords (naturally). If your show is about fitness for busy moms, a title like “Strong Mamas: Fitness for Moms on the Go” is more searchable than just “Strong Mamas.”
• Podcast Description: Use this space to clearly explain what your show is about, who it’s for, and what listeners can expect. Sprinkle in keywords that people might search for.
• Episode Titles: Be descriptive, not vague. “5 Tips to Sleep Better Tonight” is better than “Episode 10: Sleep Stuff.”
• Tags & Categories: Choose the most accurate and relevant categories so your show gets listed where your audience is already browsing.

These elements help platforms like Apple Podcasts, Spotify, and Google understand and recommend your show to the right audience.

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2. Create a Website or Landing Page for Your Podcast

Google can’t “hear” your podcast, but it can read web pages. Hosting your podcast on a dedicated website or landing page allows search engines to index your content.

Why it matters:

• It makes your podcast Google-searchable.
• You can include show notes, transcripts, and links to boost SEO.
• It gives listeners a central hub to find all your episodes and follow you.

Use SEO-friendly URLs, include meta tags, and add your episode descriptions and keywords to each page.

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3. Include Transcripts for Every Episode

Transcripts are a goldmine for SEO. They turn your spoken content into text that search engines can crawl.

Benefits of transcripts:

• Increases keyword density naturally
• Improves accessibility
• Allows for easy quoting, linking, and sharing

You can use tools like Otter.ai or Descript to generate transcripts automatically and clean them up before posting.

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4. Leverage YouTube and Video SEO

In 2025, more podcasters are uploading full episodes or clips to YouTube, and with good reason, YouTube is the second-largest search engine after Google.

Tips for YouTube SEO:

• Use relevant keywords in your video title and description
• Add chapters and subtitles for a better user experience
• Include links to your main podcast and website in the video description

Even if your podcast is audio-only, consider using audiograms or video overlays to turn your content into YouTube-friendly formats.

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5. Optimise for Voice Search

With smart speakers and voice assistants becoming more common, voice search is now a critical part of SEO. People often say things like:

“Hey Siri, play a podcast about freelance writing.”

To optimise for voice search:

• Use natural language and conversational keywords in titles and descriptions.
• Answer specific questions within your content and descriptions (e.g., “How to start freelance writing in 2025”).

Think about how your ideal listener would speak their search, not just how they would type it.

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6. Get Backlinks from Other Sites

Backlinks, links to your podcast or website from other reputable sources, are still a powerful SEO ranking factor.

How to get them:

• Appear as a guest on other podcasts and ask for a link in the show notes
• Collaborate with bloggers or influencers in your niche
• Write guest posts that include links to relevant episodes

These links help Google see your content as trustworthy and relevant.

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7. Promote on Social Media (and Don’t Forget Pinterest & LinkedIn)

While not direct SEO factors, strong social signals can drive traffic to your site and podcast, indirectly boosting SEO.

Pro tip:

Pinterest and LinkedIn are underutilised platforms for podcasters. Pin your show notes or infographics. Share clips on LinkedIn if your content is educational or business-focused. All this boosts visibility and can generate links and shares, both good for SEO.

Final Thoughts

Podcast SEO in 2025 is about more than just uploading your show and hoping people find it. It’s about treating your podcast like any other searchable, valuable content on the web. From metadata and transcripts to websites and voice search, the tools are there, you just have to use them.

By applying even a few of these strategies, you’ll increase your podcast’s visibility, attract more listeners, and build a stronger presence across platforms.

Make your podcast discoverable, because great content deserves to be found.

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